Mayhem Insurance

Mayhem’s Reign: How One Character Changed Insurance Advertising Forever

by

The Daybreak of Dysfunction: Allstate’s Promoting Evolution The screech of tires, a rogue procuring cart careening throughout a parking zone, a squirrel wreaking havoc in an attic – these are the hallmarks of chaos, the moments when the seemingly odd transforms right into a cascade of unlucky occasions. And for a lot of, these eventualities … Read more

The Enduring Mayhem: Examining Allstate’s Chaotic Insurance Icon

by

The Genesis of a Disaster: How Mayhem Was Born He crashes through walls, sets off sprinkler systems with poorly aimed barbeque grills, and generally embodies every homeowner’s worst nightmare. He is Mayhem, Allstate’s iconic embodiment of unforeseen disaster, a character so memorable he’s become synonymous with the unpredictable nature of life itself. This isn’t just … Read more

close
close